Liverpool FC and Japan Airlines (JAL) are excited to unveil a global, multi-year partnership that will see the award-winning airline become the club's official airline partner. This collaboration, encompassing both the men's and women's teams, will enable the two organizations to work in tandem to bolster and enhance their ambitious global expansion plans, capitalizing on their mutual strengths to increase their worldwide presence.
Ben Latty, Liverpool FC's Chief Commercial Officer, expressed his enthusiasm: "We are thrilled to have Japan Airlines join us. Both LFC and JAL are leaders in their markets, known for their competitive spirit and a shared dedication to connecting with fans, travelers, and communities across the globe.
"This alliance is in harmony with our international aspirations, merging the fervor and legacy of one of the world's most celebrated football clubs with the outstanding service and extensive network of Japan's leading airline. It will pave the way for fans to connect with the club through distinctive activations and experiences.
"Engaging with Japan Airlines marks a significant advancement in our club's international strategy, allowing us to broaden our global reach and interact more intimately with our diverse and passionate fanbase."
